Cruisin’ + Campfires Acquires The Camp Life’s Glamping and Van Life Subscription Box
Cruisin’ + Campfires, a leader in gift and subscription boxes for RV families, has signed a contract with The Camp Life to acquire all of the respective subscriber interest and shares for the Glamping and Van Life Crate quarterly box.
The Camp Life is a brand built for outdoor enthusiasts with gear and outdoor essentials subscription boxes for adventure seekers. While they will continue to focus on offering this outdoor gear to backpackers and tent campers, they are moving away from providing gear to the recreational vehicle (RV) and van life industry.
Cruisin’ + Campfires has acquired the RV and van life division, which aligns perfectly with their brand of offering gear and supplies to glampers. As part of this acquisition, Cruisin’ + Campfires has introduced a new quarterly subscription box called The Glampfire Crate, in addition to their monthly subscription box, The Glampfire Box.
“Over the last year, Cruisin’ + Campfires has stepped into the RV space, providing elements to elevate the camping, or glamping, experience. This acquisition will enable us to expand that reach and continue helping RVers or those living the van life, to have a simpler, more carefree experience while camping,” said the founder and CEO, Kimberly Crossland.
The two brands will continue to partner on ongoing boxes. As The Camp Life releases new products, Cruisin’ + Campfires will add these new releases to upcoming subscription boxes and RV experience gift boxes.